I was both thrilled and terrified; I had doubted my abilities and my worth after being rejected for roles over and over again. I never thought I'd ever land my career role, but now I'm here and I'm absolutely loving it and turns out I'm not too bad at it either.

“The sheer resilience and utter adaptability we continue to demonstrate as human beings always astounds me. We utilised our creativity in every sense of the word this year, despite the difficulty we faced and I look to 2021 with the same hope, optimism and excitement I did in December 2019.”

“My highlight of the year was taking part in Latch's inaugural Open Door mentorship scheme. The opportunity to give back to the industry and helping the aspirational mentees form a deeper understanding of PR, as well as their own goals, was an absolute joy...”

“I work with Roo and reach out to brands that align with the artists we work with. I pitch ideas to brands to collaborate with our very talented artists. It's beneficial to both the artist and the brand as it increases exposure and helps break into new markets...”

“My first professional job, in PR, was at a huge company with SO many people. I soon learned that you’ve got to be confident and put yourself out there if you want to make a mark with the work that you do. Also, to get over my fear of phone calls because they really do make your life so much easier….”

“graduating from uni was probably the biggest wakeup call to the realities of life that I've ever experienced. I knew Journalism and PR weren't easy careers to get into but I REALLY underestimated how hard that was and I also underestimated the state of the job market when I was leaving school too.”

“I did what every teenager was doing at the time, I made a Tumblr blog. My goal was to post a song review at least once per day, which I did for four months until I received two offers, to be a writer for global online music blog Unrecorded and to be an A&R Scout for Los Angeles label IAMSOUND Records…”

“I think this applies to all industries, but I learned to not be afraid of running with any opportunities that are presented to me. I was quite anxious at the start and I generally like things to be straightforward. But it’s really important to be open to different opportunities…”

Meet Latch’s in-house photographer. Lucia Garcia creates powerful imagery for a wide range of well-established new brands and artists. Her work has been exhibited in national outlets including i-D Magazine and the Tate Modern, amongst others…

“I have always loved music and am known in my friendship group for sharing new music but as I had originally pursued a career in fashion I thought I’d left it too late. It goes to show that with enough knowledge and experience, in time those skills become transferable.”

“For ages I never really thought I was good enough to work within this industry. This took a lot of work to overcome, but once I managed to shift this belief and change my attitude and behaviour around it, amazing things started to happen. We truly are capable of everything we set our minds to.”