“My first professional job, in PR, was at a huge company with SO many people. I soon learned that you’ve got to be confident and put yourself out there if you want to make a mark with the work that you do. Also, to get over my fear of phone calls because they really do make your life so much easier….”

London based R&B artist Asha Gold is firmly on the rise. Her newest single ‘Passenger’ has been spun by the likes of BBC Radio 1, BBC Introducing and the BBC Asian Network. On top of all this, she has just been named Amazing Radio USA’s Artist of the Week…

Speaking with multiple producers, pluggers, presenters, and more within the radio industry has helped me construct a path as I take my first steps into my career. Regular meetings with my allocated mentor were scheduled where I learned about radio plugging and the impact of this…

“graduating from uni was probably the biggest wakeup call to the realities of life that I've ever experienced. I knew Journalism and PR weren't easy careers to get into but I REALLY underestimated how hard that was and I also underestimated the state of the job market when I was leaving school too.”

“I did what every teenager was doing at the time, I made a Tumblr blog. My goal was to post a song review at least once per day, which I did for four months until I received two offers, to be a writer for global online music blog Unrecorded and to be an A&R Scout for Los Angeles label IAMSOUND Records…”

“For us, streaming strategy is more holistic. We're always talking to people from across the industry to understand the ins and outs of DSP best practices. There are loads of amazing tools that can help to analyse the data and direct further action.”

“I think this applies to all industries, but I learned to not be afraid of running with any opportunities that are presented to me. I was quite anxious at the start and I generally like things to be straightforward. But it’s really important to be open to different opportunities…”

Safe to say, Open Door exceeded my every expectation. From day one, I was in contact with my mentor, Alex, who became an anchor and hugely helpful sounding board throughout the coming weeks. I was consistently impressed by the panels Latch curated, covering areas like…

Meet Latch’s in-house photographer. Lucia Garcia creates powerful imagery for a wide range of well-established new brands and artists. Her work has been exhibited in national outlets including i-D Magazine and the Tate Modern, amongst others…

“I have always loved music and am known in my friendship group for sharing new music but as I had originally pursued a career in fashion I thought I’d left it too late. It goes to show that with enough knowledge and experience, in time those skills become transferable.”

Scott Helman is a new addition to the Latch family and his new single is a stunning piece of honest pop songwriting. An ode to his late grandfather, ‘Papa’ navigates the emotional space that presents itself during the grieving process. Raw, open, and moving, the track should not be missed…

As part of our Open Door mentorship, we put on weekly webinars that gave our mentees extra industry insight. Hosted by Alex Treharne (Latch’s MD) and Hannah Thacker (Senior Music PR), this particular week was about the journey of an independent artist…

One of the most exciting additions to Latch’s roster this year has been BLK - the Toronto trio who make addictive, contemporary R&B. With support from BBC Radio 1XTRA, a whole host of publications, and the editorial teams at Spotify / Apple Music. Learn a little more about them…

As part of Latch's Open Door mentorship programme, Alex chatted to Jumi Akinfenwa about working in sync. Jumi has been a music supervisor at Pitch & Sync since 2018, working on campaigns for brands such as Zalando, Ikea and Nike…

“For ages I never really thought I was good enough to work within this industry. This took a lot of work to overcome, but once I managed to shift this belief and change my attitude and behaviour around it, amazing things started to happen. We truly are capable of everything we set our minds to.”

As part of our Open Door mentorship, we put on weekly webinars that gave our mentees extra industry insight. Hosted by Alex Treharne (Latch’s MD) and Keely Bremner (Senior Music PR), this particular week was focused on all things live music…