Industry Insights: Feed's founders are simplifying ads for artists

Industry InsightsLatch MediaLatchIndependent Artists
Written By Lex Low
 

Feed is a brand new platform that empowers musicians and their teams to find the people who love what they do. It automates the whole process of advertising on Facebook and Instagram, making growing an audience on social and streaming platforms simple yet effective. Feed was originally designed for independent and emerging musicians.Feed’s founders Nick and Josh both have history working in the music industry, and built the platform to enable creators to bridge the paid social value gap. The creator simply has to connect their social media accounts and set a budget. That's all Feed needs to create ads that reach new people and convert engaged audiences into loyal fans over time.

One of the central tenets of Nick and Josh’s philosophy is that Feed should work for all creators, regardless of size or budget. In order to further strengthen Feed’s relationship with creators, a crowdfunding campaign was launched on crowdcube offering equity to those who invest. It exceeded all expectations and surpassed the 100% funding target of £50,000 on the first day. All funds raised will be spent on launching the paid version of Feed in Q4 of 2020.

"It's incredible to have hit 120% of our minimum target on the first day - huge thanks to the Feed community for their support! We'll be keeping this crowdfunding round open for a while longer to give more people the opportunity to join us, including those already in the Feed community. We built Feed for creators, and we're so happy it's now owned by creators too!"  - Nick Edwards

Whilst it is early days for the platform, there is a clear path being forged - a tool built by creators, for creators that is now also crowdfunded by creators.

“Coming from a background working in record labels, I would see the vast amounts of time, cash and luck that are required to break an artist. With so many people and companies involved the artist needs to become huge in order to justify the investment. With more and more music released, signing brand new artists becomes incredibly risky, and deals harder and harder to come by. However, with billions of people online, there is room for the millions of artists out there to build careers around their music. With that potential audience out there, how can an artist reach them without the expertise the music industry traditionally provided? That's what we want to do with Feed... build the tools that give artists the marketing and financial resources they need. That means artists are the only ones who need to get paid and they're the ones running their businesses.” - Joshua Jankowski

 
Lex Low https://lexlowmusic.com
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